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Duke Athletics Adopts Name, Image and Likeness Policy
7/1/2021 9:00:00 AM | Athletics
DURHAM – Duke University introduced policy on Thursday allowing its student-athletes the opportunity to benefit from their name, image and likeness (NIL). The policy comes after the NCAA's board of directors announced Wednesday to officially suspend the organization's rules prohibiting athletes from selling the rights to their names, images and likenesses.
"Continuing to enhance the student-athlete experience is paramount, and this is a significant step in the right direction," said Nina King, Duke's incoming Vice President and Director of Athletics. "With the initial parameters in place, we'll now turn our focus to education and support while remaining flexible and adaptive. I'm absolutely thrilled for our student-athletes and the exciting new opportunities that lie ahead."
The policy, which goes into effect immediately, represents Duke's first step in a planned process of education, innovation and collaboration with both the University and third-party partners to allow student-athletes to maximize NIL opportunities.
"This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities," NCAA President Mark Emmert said. "With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve."
Because of the changing regulatory landscape, Duke may amend or replace this Interim Policy if NCAA, ACC, or federal or state authorities adopt new or amended requirements.
Click here to view Duke's NIL policy
#GoDuke
"Continuing to enhance the student-athlete experience is paramount, and this is a significant step in the right direction," said Nina King, Duke's incoming Vice President and Director of Athletics. "With the initial parameters in place, we'll now turn our focus to education and support while remaining flexible and adaptive. I'm absolutely thrilled for our student-athletes and the exciting new opportunities that lie ahead."
The policy, which goes into effect immediately, represents Duke's first step in a planned process of education, innovation and collaboration with both the University and third-party partners to allow student-athletes to maximize NIL opportunities.
"This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities," NCAA President Mark Emmert said. "With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve."
Because of the changing regulatory landscape, Duke may amend or replace this Interim Policy if NCAA, ACC, or federal or state authorities adopt new or amended requirements.
Click here to view Duke's NIL policy
#GoDuke
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