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Duke Extends Multimedia Rights Deal with Learfield IMG College
2/20/2020 11:00:00 AM | Athletics
DURHAM, N.C. – Duke University Athletics has signed a 12-year extension with Learfield IMG College, the Blue Devils' exclusive multimedia rights holder. The recently agreed upon contract expires June 30, 2032.
"To be sure, we are exceedingly proud to extend our relationship with Learfield IMG College, by far the very best in class, and truly believe this partnership is paramount per our highly aspirational success for our 650-plus student-athletes," said Kevin White, Duke Vice President and Director of Athletics. "We could not be more appreciative of the efforts of Greg Brown, Patrick Streko and the entire Duke-affiliated staff in helping us create an exceptional experience for our student-athletes and engagement relative to our amazing fans and supporters. In addition, this relationship provides necessary resources for all 27 intercollegiate programs coupled with dramatically raising the level of awareness of the entire Duke brand both domestically and globally."
Duke Athletics and Learfield IMG College have been partners since July, 2009.
"We're honored to continue representing the Blue Devils," said Learfield IMG College President and CEO Greg Brown. "We admire the work of Kevin and his athletic administration, and it's a privilege for us to work with them on new and innovative fan engagement opportunities for Duke, its sponsors and the passionate Blue Devils fans."
Headquartered in Plano, Texas, Learfield IMG College is a longtime advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors' Cup, supporting athletic departments across all divisions.
"To be sure, we are exceedingly proud to extend our relationship with Learfield IMG College, by far the very best in class, and truly believe this partnership is paramount per our highly aspirational success for our 650-plus student-athletes," said Kevin White, Duke Vice President and Director of Athletics. "We could not be more appreciative of the efforts of Greg Brown, Patrick Streko and the entire Duke-affiliated staff in helping us create an exceptional experience for our student-athletes and engagement relative to our amazing fans and supporters. In addition, this relationship provides necessary resources for all 27 intercollegiate programs coupled with dramatically raising the level of awareness of the entire Duke brand both domestically and globally."
Duke Athletics and Learfield IMG College have been partners since July, 2009.
"We're honored to continue representing the Blue Devils," said Learfield IMG College President and CEO Greg Brown. "We admire the work of Kevin and his athletic administration, and it's a privilege for us to work with them on new and innovative fan engagement opportunities for Duke, its sponsors and the passionate Blue Devils fans."
Headquartered in Plano, Texas, Learfield IMG College is a longtime advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors' Cup, supporting athletic departments across all divisions.
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