Upcoming Event: Women's Soccer versus Syracuse on October 23, 2025 at 7 p.m.
Women's Soccer
vs Syracuse
Women's Soccer
Claire M. Smith
- Title:
- Associate Director of Sports Marketing
Fencing, W Soccer, Softball
- Email:
- claire.m.smith@duke.edu
- Phone:
- (919) 668-4873
Claire Smith joined the Duke Athletics staff in July 2017 and currently serves as the Associate Director of Sports Marketing. In her role, she develops marketing plans to enhance attendance and revenue for Duke women's soccer, fencing and softball. Her responsibilities include creating engaging game environments, maintaining consistent branding across all platforms and utilizing strategic advertising to increase ticket sales.
Prior to her current role, Smith was the Assistant Director of Sports Marketing from November 2019 to June 2024, where she successfully increased Duke lacrosse, women’s soccer and softball season ticket sales and achieved multiple sellouts for women’s soccer and softball. She also served as the Coordinator of Member Services in Duke Recreation & Physical Education from July 2017 to November 2019, overseeing marketing, outreach and communication for over 19,000 members and developing data collection methods to track memberships and make data-driven decisions.
Smith graduated from Bethel University in St. Paul, Minn., with a Bachelor of Arts in Athletic Training in 2013. She later earned her MBA with a concentration in Sport Management from the University of New Haven in 2017.
Updated Sept. 19, 2024
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