DURHAM, N.C. — Between balancing academics, tennis, and career ambitions, junior women's tennis student-athlete
Eleana Yu has added another title to her growing list of achievements: Coca-Cola Campus Ambassador for Duke University.
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Yu, a native of Mason, Ohio, was first contacted by Coca-Cola through Instagram, which sparked her curiosity about the program.
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"I figured it looked kind of cool, so I applied," Yu said. "I actually forgot about the application until I got an email inviting me to interview and then it all happened pretty fast after that."

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After being selected as Duke's sole campus ambassador, Yu traveled to Atlanta for a week-long training at Coca-Cola's headquarters, where she met representatives from other brands like Powerade, Sprite, and BodyArmor, as well as other student ambassadors from across the country.
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"It was such a cool experience, because I was able to meet all the campus ambassadors from all the other schools," Yu said.
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As part of her role, Yu hosts sampling events around campus each month, handing out Coca-Cola products, engaging with the students, and sharing new flavors.
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"It's been really fun," Yu said. "I've gotten to meet so many people I wouldn't have otherwise."
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Coca-Cola's Durham bottling team helps coordinate product deliveries, dropping off the supplies for sampling events alongside their usual campus shipments.
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"They've been super helpful and supportive," Yu added.
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Off the court and outside her ambassador duties, Yu is already setting her sights on a career in finance. After spending last summer working in private credit in Houston, she's lined up an investment banking internship in New York next summer.
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"I just like exploring every opportunity I can. I figured this was going to be a really cool experience to be able to be part of a network and brand like Coca-Cola," Yu said.
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Yu will continue to host events throughout the semester, including seasonal promotions like Fanta's new Halloween-themed flavors. For now, she's enjoying her role as Duke's student link to one of the world's most recognizable brands.
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