Duke Athletics and Digital Media Partner NeuLion Announce 
Launch of iPad app and Live HD Basketball Streaming
HD Broadcast of Live Games Boosts Duke Athletics Digital Footprint to Global Fan base
DURHAM, N.C. – Duke Athletics and Digital Media Partner NeuLion, Inc. (TSX:NLN) today announced the launch of the official iPad application for GoDuke.com. A first for an Atlantic Coast Conference (ACC) institution, the official Duke iPad app features select live video, all live audio from football, men's basketball, and women's basketball games, on demand video, news, scores, schedules, photo galleries, live stats from all home events and more. Fueled by GoDuke.com content and powered by NeuLion's technology, the app provides a seamless and cohesive experience between the PC and mobile devices.  
To learn more about the official Duke iPad app, click 
here or search “
GoDuke” in the App Store.
In addition, beginning with the first men's basketball exhibition game on Saturday, Oct. 29 at 7:00 PM vs. Bellarmine, Duke fans will be able to watch the 10 HD live basketball games (two men's exhibition games 
exclusively and eight women's regular season contests) on their PC or their iPad with a current GoDuke Inside Access subscription. Offering fans the convenience and flexibility of one account login accessible on multiple platforms positions Duke Athletics at the forefront of the ever-growing digital authentication trend. 
Also new to GoDuke Inside Access account holders this year will be exclusive on demand content featuring condensed games and full game replays for all men's basketball and football games.
The subscription-based GoDuke Inside Access service offers fans the most complete video and audio coverage on all devices. Fans can subscribe today by clicking 
here ($9.95 monthly / $29.95 for four months or an audio only yearly subscription / $79.95 annually). Live games, press conferences, interviews, coaches' shows, select condensed and full game archives, highlights and behind the scenes coverage are all available. As Duke sport programs begin their respective seasons, additional scheduling will be announced. GoDuke.com will have complete listings. A leader in embracing emerging technology, Duke Athletics partnered with NeuLion to become the first school in the ACC to stream a video webcast in High Definition when its baseball team faced N.C. Central on March 15 at Jack Coombs Field. 
“Anytime you have the chance to combine an elite collegiate brand with high end technology, it's a win-win situation,” said NeuLion Vice President Ed O'Brien. “Duke fans will now be able to watch Blue Devils men's and women's basketball live in High Definition on either their PC or iPads. This speaks volumes to the progressive vision of their athletic department.”
The official iPad app launch is the latest addition to a comprehensive digital strategy by Duke Athletics to reach Blue Devil fans anywhere at any time. Duke fans can access their favorite content on any device through the mobile enabled site or through device specific apps with the 
iPhone, Android and now the iPad.  The same GoDuke Inside Access subscription will grant Blue Devil fans the right to listen to live audio on all mobile and tablet devices as well as their PC.  Planning for additional connected devices to grow the network is underway.
About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads etc. NeuLion's customers include major entertainment, sports, global content companies and news companies.  NeuLion is based in Plainview, NY.  For more information about NeuLion visit www.neulion.com.