Upcoming Event: Volleyball versus Queens University of Charlotte on August 29, 2026 at 3 p.m.







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Jonathan Nichols joined Duke Athletics in 2026 and serves as an Account Executive. In his role, Nichols generates revenue through ticket sales, donor acquisition, premium seating, hospitality and other revenue-generating initiatives while building relationships with fans and supporters through exceptional customer service.
Prior to joining Duke, Nichols gained experience in the athletics industry through multiple roles at Alabama. As a licensing student assistant, he supported one of the nation's largest collegiate licensing programs, collaborating with campus stakeholders, Learfield and the Collegiate Licensing Company to enhance brand management and generate licensing revenue. He also played a key role in Alabama's "Alabama Always" initiative, helping expand NIL merchandise opportunities for former and current student-athletes. In addition, Nichols served as a fan experience marketing intern, assisting with game day marketing operations, corporate partner activations and fan engagement initiatives across multiple sports. He also volunteered with the 2026 Southeastern Conference Men's Basketball Tournament, supporting in-game marketing activations and event operations.
Nichols earned a Bachelor of Science in marketing from Alabama in 2026, graduating with a 4.0 GPA.
Updated August 2026