Upcoming Event: Women's Golf versus Landfall Tradition on October 24, 2025










Ashley Wolf is the Executive Director of Creative Services for Duke Athletics where she leads the team that is responsible for editorial, creative, and strategic decisions related to the department’s social media platforms, mobile apps, graphic design and GoDuke website.
Wolf began her career at Duke in Sports Information where she developed wide ranging communications programs using both digital and traditional media to promote the achievements of Blue Devil teams and student-athletes. In 2018, she moved to University Communications where she was responsible for planning and implementing content strategy for Duke’s four primary social media accounts — Twitter, Facebook, LinkedIn, and Instagram — as well as YouTube. In this role, Wolf introduced strategic advancements to the university’s overall digital strategy and various channels, resulting in double-digit growth in engagement across all social media platforms. She returned to Duke Athletics in 2021.
Wolf holds a Bachelor of Arts in sociology from Cornell University, where she was a four-year starter on the Big Red softball team. She earned a master’s degree in technology and communication from the University of North Carolina – Chapel Hill.