Duke-Gonzaga Game Secures Continental Tire as Title Sponsor
7/1/2021 1:58:00 PM | Men's Basketball
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LAS VEGAS – Continental Tire will serve as the title sponsor of the highly anticipated men's basketball matchup between Duke and Gonzaga at T-Mobile Arena in Las Vegas this season.
The "Continental Tire Challenge" – the first college basketball event to sell out for the 2021-22 season – will feature the Blue Devils battling the Zags on Friday, Nov. 26, 2021. The sellout includes the ticket allotment to Duke, which will go on sale first to Iron Dukes members beginning August 1.
As a corporate supporter of college basketball athletics across the country, which includes a partnership with Duke Athletics, Continental Tire is a natural fit to title one of the biggest games in college basketball next season.
"There is an incredible amount of excitement surrounding this matchup as we have seen already, with the event selling out months in advance," said Travis Roffler, Director of Marketing, Continental Tire. "We are thrilled to expand Continental Tire's support of college basketball even further with this highly anticipated event."
Duke returns to Las Vegas for the first time since 2016 when the Blue Devils played UNLV before a record crowd of 19,107 in the first college basketball game at T-Mobile Arena. The crowd for the Continental Tire Challenge may be even larger as the last of public tickets were sold this week, nearly six months in advance of the showdown.
"Continental Tire prides itself on ultra high-performance tires, and when you look at the matchup we have in Las Vegas – arguably the two best teams in all of college basketball next season – this title sponsorship is truly a perfect performance match, so we are excited to welcome Continental Tire to the very best of college basketball," said Brooks Downing, President of bdG Sports, the event's promoter. "Given the lofty expectations of both teams, the destinational location of Las Vegas and the recently announced pending retirement of Duke coach Mike Krzyzewski, it's no surprise that we have a sellout this early in the cycle."
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