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Coca-Cola Creates Coach K Commemorative Cans
2/6/2015 10:56:00 AM | Men's Basketball
DURHAM, N.C. – Coca-Cola is raising a toast in honor of Duke University men's basketball coach, Mike Krzyzewski's, 1,000th career win. To celebrate the first ever NCAA Division I men's coach to earn such a title, Coca-Cola produced limited edition 7.5 oz commemorative Coca-Cola cans with the phrase “Share a Coke with Coach 1K.”
“Coca-Cola is proud to congratulate Coach Mike Krzyzewski and Duke University on a remarkable milestone,” said Malcolm Bruni, Vice President, Strategic Partnership Marketing, Coca-Cola North America. “Wherever fans are engaged with a sport or activity they love, we're thrilled to be there to support their passions through our brands.”
“As the local Coca-Cola bottler that supports Duke University on and off the court, Durham Coca-Cola congratulates Coach K on this historic moment – personally and professionally,” said Hager Rand, chairman and president, Durham Coca-Cola Bottling Company.
The limited edition commemorative cans will be made available to Blue Devil fans at select sporting events.
As part of the celebration, Coca-Cola Zero™ is asking basketball fans to share their best fan photo with a congratulatory message to Coach K. At the end of the month Coke Zero will turn 1,000 congratulatory tweets into a book honoring Krzyzewski.
Coca-Cola is a proud partner of Duke University. A partner since 1929, Coca-Cola annually offers a variety of programs designed to engage and excite Blue Devil fans and students. These include consumer in-store promotions, on campus Happiness Vending, sustainability initiatives and product sampling. Coca-Cola also is an official Corporate Champion of the NCAA.
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